Pickfords supports wildlife conservation charity Tusk
Pickfords has been appointed the logistical provider to the charity Tusk.
The charity and its patron, HRH Prince William, pioneers conservation initiatives across 20 countries, increasing protection for more than 40 threatened species in Africa.
In August TUSK will be raising awareness for the critically endangered black rhino. Central London will be the home to 20 one metre high sculptures of a black rhino which will be designed by an array of artists including Marc Quinn, The Chapman Brothers and Axel Scheffler.
The timing of the event will coincide with the UK Government hosting the 4th international Conference of Illegal Wildlife Trade in October.
Pickfords has been appointed to pack, protect, collect and deliver the sculptures to their allocated position on the London streets in August.
This moving challenge has striking similarities to the ‘Paddington Trail’ in 2016 when Pickfords moved 50 Paddington bear sculptures into selected postcodes as a promotion ahead of the Paddington film premier.
As the logistics provider, Pickfords will be joining other sponsors including Land Rover and Standard Life, to raise awareness of Tusk and Prince William’s work in anti-poaching, conservation, education and sustainable community development.
Pickfords will develop special packing methods to protect the sculptures and Steve Gooding and Brian Fryer and the London team will manage the logistics of collection and delivery, ready for the trail to be ‘revealed’ in mid-August.